Rain "Puddles" Come Alive!  elementFX

San Rafael, CA (July 1, 2008) - A darling red headed girl dressed in rain boots and a raincoat, excitedly runs out of her house after a rain storm. She looks into a puddle and sees a tide pool with a school of fish. In another puddle ahead of her, a penguin pops out, or so she imagines. Her trip to the Monterey Bay Aquarium had followed her home.

And so it goes in the stunning commercial beautifully shot with live action and magical effects by digital production studio elementFX for BuderEngel Advertising and the Monterey Bay Aquarium. This flight of fancy is also the live action co-directing debut of elementFX 's Marjolaine Tremblay, she brings 15 years of visual effects expertise to stimulate your imagination and emotion.

“This was such an amazing project, I just wanted to get the ahh factor in and to show the simplicity and playfulness of children and their imaginations," exclaimed Marjolaine Tremblay. In addition element was going for a gorgeous luscious realistic look and were happy to achieve this with the right technology by using the the Sony FP 23 HD digital camera.
"elementFX totally understood the magic we were after in this spot. They delivered every step of the way" said Vince Engel - Creative Director for BuderEngel.

Client: The Monterey Bay Aquarium - Mimi Hahn, Director of Marketing
Agency: BuderEngel -San Francisco. Vince Engel-Creative Director/Owner, Dennis Minor - Director of Integrated Production, Nino Dedenroth - Copywriter, Ming Yu- Art Director, Amanda Brock- Account Executive.

Production Company: elementFX
Co-Directors: Marjolaine Tremblay and Jim Barton
Visual Effects Supervisor: Alex Either
Producer: Suzanne Atherly
CG Artists: Gab Gerrano and Todd Gill PA: Heather Yarbrough
Editor: David Tanaka
DP: Svetlana Cvetko
Penguins DP: Eli Adler
Composer: Tom Disher - Disher Music and Sound

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